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Brazilian Press Corps Revisiting Lifan One Year Later

- Apr 28, 2017 -

On the morning of April 18 2017, the journalist delegation of 11 mainstream media from Brazil revisited Lifan after one year. The President of Lifan Industry (Group) Co. Ltd Mu Gang, Vice President and Director of Lifan Automobile R&D Center Shen Haojie, Vice Director of Lifan Automobile R&D Center Tong Jun, Executive Deputy General Manager of Lifan Motors Sun Zejun and Vice General Manager Huang Zhen attended the press conference.

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At the beginning of the press conference, the President Mu Gang expressed welcome to the journalist delegation’s revisiting and was hopeful to have them visit Lifan Group again next year. He mentioned, this could be the best age for China, while Chinese brand being popular with worldwide customers because of its excellent appearance designing and advanced production level. As data indicated, the Chinese car brand’s market share is around 45%, with year-on-year growth of 1.5% at least. Mr. Mu believed that the Chinese auto brand’s market share could reach over 50% in following year. It could be definitely the best age for Lifan too. Lifan is ready with impressive and diverse products to be launched into the market. Also, we have good news that our plant in Uruguay has restarted the production. Lifan will always keep its strong confidence in the recovery of Brazilian market.

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Then, Vice President and Director of Lifan Automobile R&D Center Shen Haojie made a keynote speech on “New Pattern, New Product”, introducing the detailed Lifan product designing process. In the speech, Mr. Shen pointed out, Lifan would continue improving its products in many aspects including not only the vehicle quality, but also the appearance, specification, function and performance of Lifan cars, providing more competitiveness in near future.

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After that, the Head of Product Planning Department of Lifan Motors Li Yan introduced the detailed comparison between New LIFAN X60 and current model. The New LIFAN X60 has outstanding innovations from interior to exterior, with more fashionable design and upgrading in power train and configuration. This amazing new product has received the praise of Brazilian journalist delegation.

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During free talking, the Brazilian journalist delegation showed their great interests in New LIFAN X60 and X80 which would be launched into Brazilian market later. They were also concerned about the development strategy of Chinese brands represented by Lifan in Brazilian market. The Executive Deputy General Manager of Lifan Motors Sun Zejun and Vice General Manager Huang Zhen both agreed that Brazil was a market full of potentialities though it was still suffering from economic crisis. However, Lifan believes that with the product improvement and marketing strategy adjustment, the Brazilian market will be booming again.

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In the following two days, the Brazilian journalist delegation visited Lifan R&D Center, the factory III in Sanxikou, Yifeng Energy Station and Pand Auto. They also had a test driving of New LIFAN X60 and X80 mentioned in the press conference.
 

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